7 Ways to Revive Your Company Career Site

7 Ways to Revive Your Company Career Site To attract the right candidate, you need an amazing career site. Not just a decent one that simply lists your companys available jobs. Your career site is the candidates window into your business and your culture. There are so many different cost-effective technologies you could you to create an amazing careers site. So there really is no excuse not to have a great careers page anymore.   So here are 7 ways to revive and revive your companys careers site. 1. Employer branding videos Prospective candidates want to see what a day at work at your company is all about. They want to hear from one of your managers, or even better the person they are going to be spending almost every day of their foreseeable future with. So spend a little time, maybe hire an intern for the summer, recording the best bits about working for your company and choose a diverse bunch of employees to talk about what excites them most about working for your company. It does not have to be an unbelievable production. Just make sure its one of the first things you see on your careers page. Heres are a few examples of how to make an employer brand video that stands out. 2. Culture photos No stock photos, please. Id recommend  integrating your Instagram page on your page, so candidates can have a quick skim through snapshots of your companys employees and activities. Just like videos, job seekers really want to see a genuine picture of what its like to work for your company and what goes on every day. 3. Make it social A very simple, but effective necessity  for your careers page. The key here is the power of word of mouth. People trust people they know. You want people to be able to spread the word on working at your company on all sorts of social media like LinkedIn, Twitter, Facebook and more. It is imperative you get these social share buttons at the top of your careers page, not the bottom. Visibility is very important. 4. Integrate your ATS Get whatever ATS system you use integrated into your website in order to maintain and update your career page at all times. There are tons of tools like Bullhorn, BambooHR, Recruitee and Workable that remove the hassle of updating your page in case you dont have the time to. 5. Make it mobile friendly Heres a quick stat: 86% of current job seekers use their phones to search for jobs nowadays. In all honesty, I think the  percentage is even higher now. Think of all the different  mobile devices people use from smartphones to iPads. So its imperative your careers page is optimized for mobile and offers a seamless  experience for prospective candidates. 6. Add a search function Often a forgotten function of a careers, page, make sure to allow candidates to search your website for more information. Importantly a search function helps your candidate find the answers they need, so they are able to make informed decisions about working for your company. Its a very simple function to add to your careers page but plays a big part in the candidates over experience. 7. Always include a CTA This is the big one. You should always have a call-to-action function on your page. Its extremely important ou have these three key CTAs: Social sharing buttons   As mentioned earlier, highly visible buttons for candidates to share your page. Contact us form: A form for prospective candidates to ask a question by including their name, email, and message. Apply here button:  A Direct link to your available jobs and the application process. Without these, why would you even have a careers page? If people fall in love with your company and want to do something about, CTAs are the best way to do so. Follow these quick tips so that youre actually utilizing the potential of having a careers page, and hopefully you will see an increase in applicants, as well as a better quality and fit of applicants.